Industry leading experience design
The design lab
FOR BUSINESSES READY TO PUSH THE BOUNDARIES OF INTERACTIVE AND IMMERSIVE DESIGN
EXPERIENCE, DESIGNED
The Making Immersive Design Lab is a multi-disciplinary team that uses a unique fusion of theatre, story, gaming, technology and world creation to develop truly extraordinary experiences. We believe that there is virtually no people-centric business, learning or entertainment challenge that can’t be solved by smart interaction design.
A UNIQUE APPROACH
The Making Immersive Design Lab is founded on a simple but powerful idea:
Creatively bringing different design disciplines together with customer interaction at the center creates extraordinary experiences.
Anchored through a strong design process, we thrive when story, gaming, world creation, theatre and technology collide. We believe this is where magic happens. So we have made it our business.
A PROVEN DESIGN PROCESS
Even our creative process is a discipline, one that we have refined. Working from clearly articulated creative briefs, our design process moves through ideation, prototyping, testing, refinement and production stages always with the customer experience at the forefront of design.
Managed by an experienced team we bring ideas to life through a multidisciplinary creative process that is required to stand up to the tests of production and execution – because we do that too!
A PROVEN DESIGN PROCESS
Even our creative process is a discipline, one that we have refined. Working from clearly articulated creative briefs, our design process moves through ideation, prototyping, testing, refinement and production stages always with the customer experience at the forefront of design.
Managed by an experienced team we bring ideas to life through a multidisciplinary creative process that is required to stand up to the tests of production and execution – because we do that too!
OUR DESIGN ETHOS
People, not products or services, at the centre
We believe the starting point should always be people. Compelling products, services and experiences start and end with how people perceive them.
Crafting experiences, not delivering events
We believe the most successful events realise they are not in the business of delivering an event but a compelling experience! Everything starts from this mindset.
Engagement, engagement, engagement
We believe in the power of engaging people through all their senses with a focus on what they enjoy. Clever use of surprise, competition and empowerment can make all the difference.
Moments of discovery, not learning information
In an age of over-stimulation we believe real learning occurs around moments of discovery, not downloading information.
Types of experiences we create
Leisure experiences
That re-imagine traditional entertainment
Site tours and activations
Unique venue attractions
Learning simulations
That transform the learning process
Brand activations
Bespoke event experiences
There is virtually no people-centric business, learning or entertainment challenge that can’t be solved by smart interaction design
EXAMPLES OF OUR WORK
CONTAINMENT
Australia’s most ambitious zombie adventure game. Staged in Brisbane Powerhouse in October 2017, Containment saw over 3200 survivors saving the world from the imminent zombie apocalypse following a deadly leak in a private research facility. Highly immersive, intricate and epic in scale, Containment was one of our biggest immersive design challenges to date.
BRIDGE PROGRAM
Working with a unique brief to activate a three-day international pharmaceutical conference, the Design Lab team developed an interactive simulation with a difference.
Staged over three days, teams were challenged to compete for investment in a dynamic marketplace, increasing learning outcomes amongst 100 conference delegates in the process.
MUSEUM ADVENTURE GAME
In an Australian first, the South Australian Museum, in partnership with Adventure Mode, launched a new digital experience enticing visitors to think outside the box and show their spirit for adventure. Using Making Immersive technology, The Shadow Initiation tasks visitors with puzzles, tests and challenges about the Museum’s galleries and collections; unlocking secrets and introducing a new way to experience the Museum.
MISSION SKYBEAM
In a world first, a bridge climb is turned into an immersive game. Inspired by the Mission Impossible movies, teams of 2-4 are equiped with specialist kit and guided onto the Story Bridge where they use Making Immersive technology to guide their way, solve linked challenges to the narrative and eventually disarm a planted EMP device on the very top of the bridge. A high octane experience that puts adventurers in the heart of a mission.
Unique Innovation and Creativity
They approach their work with unique innovation and creativity, while presenting themselves with professionalism and keen insight
New Perspective
They bring a creative new perspective to engaging our participants through using interactive design and the fusion of disciplines
Trusted to Deliver
The work they are doing, and have (we believe) pioneered, is truely ground-breaking – and above all is terrifically fun! They can be truly trusted to deliver.
Quality Experiences
They have a very considered, sensitive and dedicated concern for quality experiences through their approach to design, consumer response and partner liaison. This is a very individual, personalised and character response that the team have presented and adopted from the outset. The projects we have been part of have been of the highest quality, and under realistic constructions and commercial parameters, with realistic pressures and expectations
Explore some of our reflections and thoughts
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