Our Work
shadow initiation
A NEW APPROACH TO ACTIVATING MUSEUMS
In February 2019, the South Australian Museum launched a new digital experience that challenged visitors to think outside the box and explore the museum in a completely new way. Developed in partnership with Adelaide locals, Adventure Mode, this had been a hit with return and new visitors.
Design elements
- Players explore 4 floors of the museum, plus secret rooms
- Integrated narrative
- Puzzles designed from museum content
- Technology integration such as beacons, RFID triggers
- Running live leaderboard and email summary of game play
Operating February 2019 - present
Run staff free across entire museum
1500+ games run
Live running leaderboard
Played by general public, families, corporate and school groups
Generated extra revenue for museum
Using the Making Immersive Experiate platform, The Shadow Initiation tasks visitors with puzzles, tests and challenges about the Museum’s galleries and collections, unlocking secrets and introducing a new way to experience the Museum.
The aim of the game was designed around accruing as many points as possible in order to join a secret society. Taking place on a tablet, up to four people can play at one time. With over 40 challenges to choose from and one hour on the clock, players work their way through the Museum to see if they can gain access to the secret society and work their way onto the top of the rolling live leaderboard.
Partner highlight
ADVENTURE MODE
Adventure Mode exists to bring gamification to unique spaces. With curiosity at the heart of their ethos which makes them a great design partner for a cutting edge experience like the Shadow Initiation.
Unlocking Secrets
The Museum holds collections of over 600 million years of life on earth – from some of the oldest fossils in the world, to the 35,000 specimens of minerals in our care it’s impossible to share every unique story with the public. This game will unlock untold secrets from the galleries you’ve walked 100 times and introduce you to collection items you may not know exist
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