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Lonely screens: Why interactivity is key for driving visitor numbers in public space

by Giovanna Shakhovskoy | Oct 15, 2020 | Space Activation

Advances in technology have made for exciting ways to showcase content hidden in public spaces – but as with the all-pervasive screen technology, often times it’s slowly pushing us further apart. I won’t waste your time referencing the many (many) studies reporting on...

5 things that make public space activations work (and 5 that don’t!)

by Giovanna Shakhovskoy | Oct 15, 2020 | Space Activation

The gamification of public spaces was a welcome addition to the public experience, increasing patronage and creating new ways to engage. But the downside to the popularity of this model has been the mixed bag of approaches being delivered. In simple terms, the market...
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