by Giovanna Shakhovskoy | Oct 15, 2020 | Space Activation
Advances in technology have made for exciting ways to showcase content hidden in public spaces – but as with the all-pervasive screen technology, often times it’s slowly pushing us further apart. I won’t waste your time referencing the many (many) studies reporting on...
by Giovanna Shakhovskoy | Oct 15, 2020 | Space Activation
The gamification of public spaces was a welcome addition to the public experience, increasing patronage and creating new ways to engage. But the downside to the popularity of this model has been the mixed bag of approaches being delivered. In simple terms, the market...
by Giovanna Shakhovskoy | Sep 12, 2020 | Industry
Scientist have discovered that it takes approximately 400 repitions to create a new synapse in the brain, unless it is done in play, in which case it only takes 10 to 20 repitions Karyn Purvis Using games to better your business results is fast becoming an accepted...
by Giovanna Shakhovskoy | Sep 12, 2020 | Design
Our philosophy on how we use technology As an interactive and immersive design company, we use several different disciplines to create our experiences; theatre, gaming, world creation, technology and narrative. The technology part of this is something we use for...
by Giovanna Shakhovskoy | Aug 12, 2020 | Industry
In 2019 we saw the launch of Disney’s epic Star Wars land and it was mind blowing. No matter if you are a lover, hater or apathetic about the Star Wars franchise, I believe the message here is that we need to pay attention to the rise of interactive and immersive...
